SantaFeToday.com Santa Fe’s Hometown News
What: The North Central Regional Transit District (NCRTD) will unveil its newly branded RTD Blue Bus and logo at the start of the District’s December Board of Directors meeting. The newly branded buses will begin rolling out throughout the District over the coming months.
Who: The NCRTD provides bus public transit service throughout the counties of Santa Fe, Rio Arriba, Taos and Los Alamos to an area encompassing more than 10,000 square miles of northern New Mexico. Attending will be NCRTD Board members, senior staff, representatives from Studio Six Branding and participants in a series of Discovery sessions who provided input into the process
When: Friday, December 9, 2022 at 9:00 AM
Where: Jim West Regional Transit Center,1327 N. Riverside Dr. Española, NM 87532
Why: The RTD, more commonly known as the Blue Bus, has provided service for over 15 years. RTD Blue Buses are regularly seen throughout northern New Mexico with its signature RTD lettering within a Zia symbol. The new logo and vehicle branding was created by Studio Six Branding after a series of Discovery sessions with area stakeholders. It incorporates elements of the land and presents a celebration of cultural diversity and inclusivity that has been inspired by the majestic and awe-inspiring northern New Mexico landscape and symbols at the heart of the communities we serve.
Contact: Jim Nagle, Public Information Officer, jimn@ncrtd.org 505-629-4707
